I remember when Apple’s hardware lineup was full of cool, shiny, and most importantly, new stuff. Now it’s entire lineup feels old, stale, and is in desperate need of a refresh.
I’ve already looked at how pathetic the Mac and MacBook lineup are. Apart from the MacBook, nothing there is worth buying because it’s either old and crusty (5K iMac), or very old and crusty (Mac Pro). Buying any of this stuff means you’re paying top dollar for technology that is, by the standards of the fast-moving tech industry — ancient.
But it doesn’t stop there.
Apart from the 9.7-inch iPad Pro, everything there either needs to be refreshed, or is long overdue a refresh. The iPad Air 2 is almost two years old and yet Apple expects consumers to still pay top dollar for this tablet.
The Apple Watch is also more than a year old, and while Apple did shave $50 off the price earlier this year, I’d be hard-pressed to buy one now given that we could see a refresh any minute.
It’s even a terrible time to buy an iPhone, given that we’re a few weeks away from a refresh.
The only other item that I can think of that I’d buy from Apple now is the fourth-generation Apple TV, which was updated about nine months ago.
And yet, despite its stores being stagnant with old hardware, the company will still pull in billions of dollars of revenue over the coming quarter, which would suggest that people are happy to buy old hardware, as long as it has the Apple logo emblazoned upon it.