After almost a month on sale, Apple’s new iPhone SE is making relatively slow progress and in that time has managed to capture only 0.4 percent of the market, claims a report by mobile engagement platform Localytics.
This figure, according to the report, is lower than previous Apple models, such as the iPhone 5S had grabbed 3 percent of the market share during the same period, or the iPhone 5C, which as had 1 percent.
After the first full weekend on sale, the iPhone SE hit a market share of 0.1 percent.
The iPhone SE has seen a very mixed reception in different countries. In four countries specifically – Canada, Hong Kong, France, and the UK – the iPhone SE has already hit 1 percent market share. In China, a country that was seen as important for the iPhone SE, the market share is at 0.2 percent.
In the US, the market share stands at 0.4 percent.
However, as Localytics points out, given that the iPhone SE is a model that’s designed to appeal to users who are due for an upgrade, these slow adoption figures are not unexpected.
The time frame of the analysis was March 31, 2016 to April 21, 2016.