Face it. Your photos aren’t all that interesting. But Facebook’s going to help you jazz them up with its shiny new photo uploader, which just began testing on iOS. It lets you add overlaid text in any color, instantly preview filters that you swipe across your photos, or paste Facebook’s stickers on top. Facebook offered more standard filters before and had tested photo stickers, but now they live with the fresh text option in the new enhancements tray.
If putting text, swipeable filters, and re-sizable emoji on photos sounds familiar, it might be because that’s exactly what Snapchat does. Since Facebook’s failed acquisition bid, it’s watched Snapchat grow and grow. Its attempts to clone Snapchat as a whole, Poke and Slingshot, have failed. Meanwhile, Japanese messaging app Line has gotten big on the back of stickers. So Facebook’s simply trying to bake the best of everything else into its own.
We’ve requested comment from Facebook about how many users have this new interface and how it will be rolled out. We’ll update with its response. Facebook for Android has text and sticker overlays, but lacks filters beyond an auto-enhance feature.
Those with the new Facebook uploader on iOS will see a vertical line swoop across their chosen photo, alerting them they can swipe to immediately adjust the shot with “Auto” color correction, “Vintage” sepia, bright “Spring”, golden “Summer”, orange “Fall”, muted “Winter”, and black-and-white “Snow” filters. The swiping feels satisfying and makes it quick compare adjacent filters, though a bit harder to choose between two that aren’t next to each other.
A flashing magic wand button in the bottom left corner of the photo opens the enhancement tray with tabs for filters, tags, text, cropping, and stickers. Users can tap through a more Instagram-style list of the filters, tag friends in the photos, or crop the image.
The text button cribs the interface from Facebook’s Slingshot. You can type in text, pinch and drag to re-size and move it, and use a color slider to choose a hue. Annoyingly, though, you have to write the text and choose the color with your photo blurred in the background, rather than live on the photo itself like with Snapchat.
You can call this all stealing, but Facebook’s philosophy of delivering utility is basically, “if it’s good for you, it’s even better for our 1.4 billion users.”